Alexandra Balkovskaya was born on November 27, 1997 in the city of Moscow. Father Girls, Alexander Balkovsky was a venture investor and co-owner of the Z-Agency studio. The first years of Sasha lived in Russia, but at the age of seven years the doctors diagnosed with ASTMU. To cure daughter, parents decided to move to the country with a warmer climate, so the family moved to Cyprus, where the girl felt much better.
Balkov began to engage in large tennis, horse riding, swimming, figure skating and even played golf. In the fifth grade first performed on stage as part of the school maiden group and realized that he wanted to devote his future to music. Sasha began to develop his vocals, and this passion did not disappear and after the return of the family to Russia.
In May 2010, at the age of thirteen years, the girl created his channel on the YouTube platform and took the alias "Sasha Spielberg". The first video by the author addressed the English-speaking audience, but on returning home began to take videos and in Russian. At the beginning on her channel there were a lot of musical content.
For his own words, Spielberg, when the number of subscribers of its channel passed for a hundred thousand, promotional offers began to receive: for its first review, cosmetics received 100,000 rubles. In fairly short time, its project became in demand. Having gained a million subscribers from YouTube the prize "Golden Button". Her "Spielberg Vlog" program was even on television, on TV channel RU TV.
In 2016, the Cornetto Ice Cream advertising from Unilever, where sang with DJ Leonid Rudenko. In the same year, together with other invited stars, the "degrees" group was shot at the song "Degreus 100", and also starred in the film Timur Bekmambetova "hack bloggers." A year later, appeared in the comedy "Christmas tree 5" as Kameo.
In April 2017, the Minister of Culture of the Russian Federation Vladimir Medinsky starred in Spielberg blog, during the conversation an actively advertising projects of the ministry: the films "Big" and "Time of the first", sites "Culture. RF "and" History. RF. "
Sasha Spielberg on May 22, 2017 took part in parliamentary hearings dedicated to youth policy. He received an invitation from the Deputy Chairman of the State Duma and Secretary of the General Council of the United Russia Party of Sergei Neverov. Spielberg spoke about the activities of bloggers, saying that he is "not a supporter of rallies, and also negatively responded to Ruslan Sokolovsky. Also called on the deputies more active work on the Internet.
In the same year, 2017, together with other popular bloggers: Yulya Pushman, Jan Gordienko and Karina Kasparianz appeared on the cover of the January room "Elle Girl".
In early 2019, Spielberg decided to start independent life and moved to the United States of America, where she is more comfortable to develop his creative projects.
Alexandra November 25, 2019 Released on the red carpet of the prestigious American Music Awards. The girl did not move so long ago in the United States, but already quite confidently feels at the red tracks of the award ceremonies. At the American Music Awards awards, the girl was a mega-star Taylor Swift, Billy Alish, Holmi, Selena Gomez and other celebrities.
Hello, dear "poster". My name is Dad Spielberg. I really love Winnie the Pooh.
- Truth?
Of course, who does not love Winnie Pooh? Okay, let's seriously.
- Where did they disappear? There is no loud time.
I'm a manager. Customers hire me to earn more. When the public resonance helps earn or sound - we resonate. Recently, commerce does not require volume, so nothing can be heard. Blogging as the market has formed, a routine workflow is coming.
- I never wanted to try blogger?
I did not want, but in December I open my canal and become Yutuber.
- What for?
I know a lot about the social network industry, about Youtube. I was even invited to the Moscow School of Cinema to oversee the course "Video Change as a profession". In January, start. I want to start my video blog along with students. The conditional name is "how to spend a million." Now there are many blogs on the topic "How to earn a million", but earn money - hard and boring, but spend - nice and fun. Main person people, British scientists, excavated that people love the most in the world [spending money]. Well, with the exception of the period from 18 to 35, when they most like sex.
- To spend money.
Yes. Spend - especially a million and especially not rubles - this is science. And there are no competitors yet, no channels on this topic. I will tell about beautiful and expensive products, services and phenomena. I will not buy anything, because I already have a lot. Would you like to buy expensive hours?
- You are without hours, by the way.
Yes, I'm without hours, crosses and ties. I was allergic to them, like the pirate of Jack Racham, - he was also allergic to rings and ties. As a result, he was hung, but I hope that they will not hang me.
So here. If the clock is more expensive than 1000 dollars, it is almost an investment. You need to understand what the clock needs, at least a little know the market. One video will be with a trader for hours, very understanding. I will send you a link and find out how to choose the right hours in price categories up to five thousand dollars, up to ten, up to twenty, to fifty, to a hundred, to five hundred.
There will be playlists with unique experts in various fields. For example, "etiquette with Albina Holovaya." Albina is one of the main experts on etiquette in the country.
In short, [it will be] the channel on how to spend a million simple and pleasure.
- Why do you need this?
For the past seven years of your life, I work with very young people who have something to say. The video block is a person who has something to say. The experience gained from customers and decided to realize his right to freedom of speech. I have something to say.
I will be successful because I like what I will do. If a person does something with pleasure, with love, he will definitely achieve success.
- What do you miss in life?
Age. I would like to be for me again at least thirty years so that time would go in the opposite direction. This is just after fifty you begin to understand.
- What are the features in ourselves do not like?
I am a child of the era of change. Our new Friends Chinese say that the Lord will eat in the era of change. Life is very unfavorable was, cruel, sharp, and I stayed in those times. It often behaves as if not in 2018 I live. I struggle with this, working on myself. Then everything was very specifically, quickly, people had more responsibility than now
- I did not live in the 1980s and 1990s. Can you tell about the main feature of the time?
In the yard of 1990. Send from the subway. Winter, minus twenty degrees and it is worth the turn, a man of forty, in the rags with the inscription "Ice cream". You know why it costs? Out of butter creamy. Become in the tail. Fifteen minutes you take two packs, because more than two in some hands do not give, and it makes your evening.
- It's not too late to go to Yutyub in 2018?
Just right. Now the mass of companies that are looking for information sort, sell, buy, dismember ... You know, what is your main deficit? Content!
Content is primary. If you make the content that the viewer needs, then go to Youtyub never too late. There is a viewer and buyer
Alexander Balkovsky
Pope Spielberg
- What is the worst Bekmambetov movie?
Timura-director has no bad movies.
- Why don't you like Badcomedian?
I love Badcomedian, especially fried in the batter. If seriously, this is not my content. I do not have much time to watch a trash.
- Review on "hacking bloggers" watched?
Of course. This is a classic sample disassembly of social networks. Badcomedian and Katya Clap sleep together. Katya Clap and Sasha Spielberg - worst enemies. How to make Sasha Spielberg? Asking your boyfriend to make an unsuccessful project in which she participates. That's the whole story.
The same review
- Why do you like most ashamed in life?
Is a shame in life? Oh, damn ... Well, this, I can't say. It is too personal and not interesting to anyone. Most often I am ashamed of the moments when it was unfair to people or undeservedly rude.
- Daughters in the State Duma were with your permission?
She consulted with me. Sasha is one of the leaders of its industry. She has management. When counterparties - whether the State Duma or Commercial Brand - want to communicate with the artist, they come into contact. No one came to the State Duma and did not say: "Let Sasha Spielberg spoke with you." Employees of the State Duma contacted Sashin Management, discussed the possibility of collaboration. Agreed. The vice-speaker of the State Duma sent Sasha official invitation to speak. The procedure was absolutely standard.
Sasha agreed because before her speech in the State Duma, most of the country's population did not know who video blocks are.
That is the speech
- And he did not know who Sasha is.
Oh sure. It was a wonderful reason that more people recognize about my client and our industry. And this is not a shameful reason.
Alexander Balkovsky
If someone doesn't say anything to someone - probably, this someone is simply quite distant from the Internet business.
But if this has someone's children - maybe he or she heard of Sasha Spielberg - a famous video bloggleshche, who has a small five million (!!!) subscribers and more than 0.7 billion views on YouTube.
So, Alexander Balkovsky - Father Sasha. A businessman makes money on the promotion of the Internet stars (it shows the daughter, which is very successful), the co-founder of the agency Z-Agency.
I will, perhaps, a fascinating story about the identity of a very remarkable and for a long time.
Pope Sasha Spielberg, video blocks (and part-time, deputy from young people at a recent meeting of the State Duma), as well as singer who has a multi-million audience and in the same figure revenues, Alexander Balkovsky, along with dir. Timur Beckmambetov (Baselev's film company) created a Z-Agency Agency or a Z-Agency Studio, which is engaged in promotion and monetization on social networks and on the Youtube Internet Star Stars, he has been successfully producing his own daughter from 14 years. Now it becomes clear, all of the foregoing business of entertainment daughter.)
Sasha with the Never with the State Duma. Sergey Ivanovich Neversov, Vice-Speaker of the State Duma and Secretary of the Soviet EP. In Mazzon, really?
Letter Neverova Sasha Spielberg
Speech by 19-year-old Sasha Spielberg in the State Duma.
Hello, my name is Sasha Spielberg, I am a video block manager, and my audience exceeds 10 million people. I am not strong in the policies of the names of parties, but I understand well in dealing with a large audience. The fact that I am here is a sign that the state recognizes the significance of the video blockosphere and the significance of the leaders of opinions. This is the main thing.
Why are video blocks so popular? They are present in the life of their audience every day, something is trained and recommended. There are no barriers and editors between us and the audience.
I am a conductor between the state and the community to which I belong.
Every my video is mini-elections. I am transparent from 13 years old. Become transparent! Make a video, lay out in the social network. Then the state will turn out of abstract concept in specific people.
What did my audience wanted to know when I learned that I was going to the State Duma? About the childhood of President Putin, his problems and conflicts. And that the state plans to use us as the Kremlin agents.
With soaked, deputies-clatics. To keep it up, Sergey Ivanovich Neversov (after all, this is personally, the Vice-Speaker of the State Duma and Secretary of the Secretary General of the EP, invited to the Russian parliament a non-shared linkage - "Beauty Blogger", "Kumir of Teenagers" and "The Star of the Moscow Soskaya Tusovka").
Whose advice will take respect of our dimens next time? How much does it remain to wait until the invitation of Diana shurgina?
Sasha Spielberg (Alexander Alexandrovna Balkovskaya). 19 years. Videoblogger, gamer, "singer", "Actress". The daughter of the venture investor Alexander Balkovsky, co-owner of the studio Z-Agency (division of the film company T. Bekmambetova "Baselevs", engaged in advertising, promoting beauty bloggers in social networks and video hosting YouTube).
The first class went to Cyprus, in the future lived and studied in Italy, Switzerland, USA. "I do not consider myself completely Russian, I do not consider myself to some kind of group, I am a man of the world"; "Study abroad instilled me European mentality and so much creative."
Returning to Russia, quickly became a Youtube star (it would seem, what do you see here?). In his rollers, talks about cosmetics, prepares dishes, takes a bath from chips, plays in Sims and makes a lot of other useful things. Every month earns on this, according to her father, "from a million rubles." Shines on "secular" events. Now goes to politics ...- writes in LJ
Sasha Spielberg is a famous Russian video cloth, singer and a beginner model. The first minor girl of Russia, which received the official "confirmation" of the channel from the Youtube manual. The author of ballads "Love Scary" - Soundtrack for the film "He - Dragon".Childhood
The future star YouTube was born and spent a childhood in Moscow. The girl was actively engaged in different sports, preferred swimming, horse riding, figure skating, golf and tennis. Nevertheless, Sasha was a fragile and painful child, and at 7 years old, the doctors were diagnosed with Asthma. Alexander was required for a warm and dry climate, so parents decided to move to Cyprus. After changing the place of residence, the girl quickly went on amendment. 
In the first class, she went to Cyprus, but during the years of study, Sasha changed several schools. I liked the girl to learn, she had many friends and a lot of opportunities for development. In the early school years, Sasha showed musical abilities. In the 5th grade, she first reached the school scene in the amateur musical group.
First song Sasha Spielberg
Soon the family returned to Moscow, but the girl missed numerous Cypriot friends. Sasha is seriously accustomed to a new environment and it was during this period that I became interested in virtual reality. To distract the daughter from the network and provide her high-quality education, parents sent it to the American boarding school. The new educational institution did not like Alexander, but this experience provided it with excellent knowledge of English.
Career video cell
After returning from Cyprus to Moscow, Alexander was closed in himself, a lot of time spent at the computer and communicated via the Internet with Cypriot friends. Especially for them, she began to lay out various videos into the network prepared in English. Suddenly, the rollers of a 14-year-old girl were interested in many other foreigners, and therefore the number of her subscribers rapidly grew.Sasha Spielberg life drawn to her
After the girl began to regularly post interesting videos in his native language, the number of subscribers broke all records. In 2010, Sasha had a personal channel on Youtube, in which she placed mainly musical content.
It should be noted that Sasha Spielberg is a pseudonym that the girl was forced to take by agreement with his parents. They provided it with complete freedom on the network with the condition that no one recognizes her real last name. Of course, large secrecy gave rise to numerous rumors. According to one version, the real name of the bloggers - Alexander Balkovskaya, but there was no reliable confirmation of this information.
Two years later, Sasha decided to create a second channel, which turned into her personal blog. There, the girl shared his impressions about clothes, fashion, cosmetics, travel, etc. Moreover, the blog began to bring a considerable income to Spielberg, because it actively advertised the products of the most famous brands, such as Procter & Gamble.
This company had no good glory due to testing of cosmetic products on animals, so that some Internet users critically reacted to Sasha's cooperation with this company, and the monetization of their video blocks in principle. Particularly often discontent was the colleagues of the bloggers: Dima Vector, Dmitry Larin, Milena Chizhova, Igor Sinyak. But the girl did not worry such comments, especially since she knew the blogger's "kitchen" well. On this topic, Sasha once stated: "I will say, without calling the names that those who say that they are not engaged in advertising are simply lying."
Sasha Spielberg plays sims 4
Sasha Spielberg projects have become increasingly popular and in demand. It even appreciated the Youtube organizers, handed over to the blog's award "Golden Button". This prize is honored only by Milliones jutups, i.e. Channel owners with a million subscribers and more.
At the same time, Sasha did not forget about his long-standing passion. She quail many hits of other performers, and then began to work on their lies. Since 2013, the girl began to perform in Moscow clubs. As Sasha Spielberg herself told, without good luck, it did not cost here: "I was very lucky with the first concert. One fan of the late Amy Winehouse found my video on Youtube, where I sing her song, and offered to speak with the concert. I rehearsed a month and sang in one Moscow club at a private party. I paid 60 thousand. "
At the same concert, the girl went to a small trick. She performed one of her song by giving it to the early composition of Amy. The concert organizer rated the resourcefulness of the beginner singer and advised her to work on his own creativity.
In October 2013, the number of subscribers on the second channel of Sasha reached 100 thousand. In honor of this event, Sasha posted a video, which announced the release of its debut musical album in the spring of 2014.
Among her first works, the composition "Gatsby" S Girl "was the most successful, written after reading the famous novel F. Fitzgerald" Great Gatsby "and the release of the eponymed film with Leonardo di Caprio and Daisy Buchanne.
Of course, the success of the young girl caused increased interest and invariably following him criticism. So, many argued that Sasha received a huge number of subscribers thanks to the advertising purchased by the parents on Omsk television. With a rigid criticism of a young blogger, her "Colleagues on the workshop" Dmitry Kiselev and Anna Lilik, who released a series of rollers called "You are not surveillars, you are shit."
In 2014, a scandal between Sasha Spielberg and Beauty Milena Chijova, in which even moms of both girls were involved in the festival "Video People". It was alleged that Milena constantly criticized Sasha for advertising "Procter & Gamble". For this reason, at the end of the festival, Sasha's mother allegedly pounced on Milena and began to strangle it, demanding no longer offending her daughter. In turn, her mother came to the help of Milena. Everything ended with a fight. As a result, Mother's mother even appealed to the court, but she was refused to consider the case. Nevertheless, many PR experts and video clubs argued that it was not a real conflict, but a well-thought-out PR-action.
In 2015, Sasha prepared a special program that was demonstrated on the TV channel RU TV. The 17-year-old blog is entrusted to talk about numerous updates appearing on the Internet. 24 triple release came to the air, but then the show closed. Sasha was a guest of the talk show "Let them say" (Channel One) and the "main scene" ("Russia 1").
Actively developed musical career Sasha. So, in 2015, the exit of such compositions as "Your Shadow" and I promise, performed in a duet with Alexander Panayotov, was specially paid.
Sasha Spielberg and Alexander Panayotov - I promise
In addition, Sasha's ballad Spielberg "Love Scary" became a soundtrack for the film "He - Dragon" (2015). Sasha Spielberg managed to speak even in the role of fashion model. In 2015, it was her photo to decorate the cover of one of the issues of Elle Girl magazine.
Personal life Sasha Spielberg
In high school classes, Sasha studied in a closed boarding school, which she did not like terribly. But it was in her walls that the girl fell in love for the first time. The first love turned out to be bright but short-lived. After the return of Sasha in Russia, her relationship with the boyfriend gradually came up.One and a half million rubles for a blog advertising at 20-year-old EEONEGUY, Millionnaya income of 18-year-old bloggers Sasha Spielberg, an object of envy of competitors Natalia Samburskaya. Even Million Bloggers, LJ, with difficulty can keep up with the income of Youtube Stars and Instagram, and there are practically no business in Facebook and other social networks.
Maria Lieberman
At the 18-year-old bloggers Sasha Spielberg (in fact - Sasha Balkovskaya) 4 million subscribers for YouTube, almost 3 million in Instagram and another one more than two hundred in VKontakte. In her video blog (the classic life blog - the girl goes shopping and parties, paints, plays video games, talks about his fears, etc.) advertising costs from 500 thousand rubles, and, as its dad, advertiser and venture investor Alexander Balkovsky, 1 million rubles. a month - its minimum earnings.
Dad, Alexander Balkovsky, to these earnings is the most direct attitude. A year ago, in partnership with the director Timur Bekmambetov, he launched a "agency Z", specializing in the promotion and monetization of Internet stars, and the project born from his daughter's passion already brings him income.
To shoot a video and spread it on YouTube Sasha started about eight years ago, first in English. Then, however, because of the Heyters, the blog removed and restarted it in a couple of years already in Russian. After some time, she climbing her glory, and with her the first advertising contracts, and then the Father had seriously taken to develop a daughter talent. "When the counterparties began to contact, it became clear that it was already a real business: you need to negotiate with large corporations, draw up deals - and I, of course, began to help," says Balkovsky. "Moreover, Sasha was only 14 years old."
Over time, Sasha introduced a dad with his friends-bloggers - also, as it turned out, rather popular. Today with a dozen of them, the Agency Z has signed an exclusive contract for the presentation of commercial interests.
To the young ward (many no, 20) Alexander Balkovsky refers more as children, and not to colleagues and, unlike other advertising agencies, simply sell advertising from bloggers, spends strength to "pump". Balkovsky wants to grow full-fledged stars from them: to be filmed in the cinema, and the music was recorded, and books wrote, but at the same time they did not leave their main sites - channels on YouTube.
Youtube Star Star Court - one or two or three years, unlike the century of traditional Celabriti. "The dream of any blogger does not make any advertisement at all, but only to your content," idealizes his wards Alexander. - No one loves advertise, but I want to eat, and we help the guys to defend our interests. "
As is the Father, in any dispute Alexander Balkovsky on the side of his protege. "Imagine, Katya Clap (YouTube-blogger with almost 5 million subscribers, direct competitor Sasha Spelleberg.-" Money") said the magazine Marie Claire that the Yutubeber can theoretically earn 600 thousand per month, but it is necessary to drive any" Zashkvar "(a large number of poor quality advertising .-" Money"). This is unreliable information! Perhaps Katya and earns only similar amounts, but almost all Youtube stars (not to mention Sasha Spielberg, IVANGE and them like) have earnings or close to this figure, or more than it are several times, "he says.
The turnover of his agency Alexander Balkovsky does not disclose, but most likely we are talking about several tens of millions of rubles - agency remuneration ranges from 5% to 25% of the price of advertising campaigns of his star wards, in the amount and quality of which he is interested in much more than them.
Non-optimated LJ
Alexander Balkovsky successfully produces his own daughter and other top bloggers, to which it belongs to children
Photo: Kristina Kormilitsyn, Kommersant
"When I met Ilya Varlamov in 2013, immediately told him that LJ dies," Ekaterina Patyulina recalls with a smile. "He replied to me in response to the statistics with two million unique visitors per month. When I then saw his advertising revenues after that. It understood that with ease to increase them. "
The history of the relationship of Ilya Varlamov and his agent and partner, of course, quite another than the story of Sasha Spielberg. At the moment, Varlamov is a corporation man already, a whole staff of employees works for him, and it's significant here about earnings are essentially larger. Patyulin with Varlamov registered the company "Copyright", uniting on exclusive conditions of eight blog sites, including the Blogs of Sergei Share and Sergey Anashkevich (Blog in Lives "Life in Travels") and almost the most popular youtube channel in Russia about technologies - Wylsacom Valentina Petukhova (2.3 million subscribers). The income of "copyright media" from the promotion of bloggers is formed on a progressive scale, depending on the personal earnings of each of them. Last year, the company's turnover exceeded 30 million rubles. And, according to Catherine's forecast, this year the figure will be more.
In order to achieve such a result of Ekaterina Patyulin radically changed the working conditions of bloggers: opened prices, formed batch suggestions and media companies, hired a lawyer, accountants and "sales", or sailors - sales specialists. "Only the Sailors I have 25 people, and I still seem like a little," she says. Ilya himself delivers little to advertising things: "I have three copyright posts per day and only three advertising per week. Content for me is a much more important question." But the profit partners share approximately equally.
Maxim Tadevosyan, the first depreciation of the Rambler & Co Group of Companies, believes that the volume of the shadow market of paid posts in social networks (without Instagram) is approximately 700-850 million rubles, and the third of this money falls on Live Journal. "Almost all thousands from the point of view of advertising efficiency have bent, only million painters are effective," Elena Torshina said, the head of the Digital Promotion of the "Torshinsky Trust" company. - For recent years, I work only with topics, they are full leaders of opinions. WHAT AUDITY "It is miraculously able to consistently commercialize in effective approaches and sales throughout these years."
Advertising post in LJ, the leader of the opinions can be bought for 100-350 thousand rubles. Depending on the complexity and volume. Here, for example, a post with Ilya Varlamov in a frame, prepared by his team, without discount will cost 365 thousand rubles, and with his cat Martha - 300 thousand social networks usually go to a package - 10-15 thousand in addition to the announcement post in every network. Links and banners are paid separately.
For beginners, however, this market is actually closed today. To reach it and start earning, it will be necessary, according to agents estimates, to invest more than a million rubles, as well as round-the-clock return from the blogger LJ. "Newbies come, try, but for only a few months," says Sergey Baryshnikov, the founder of the media group BigPicture.ru, including promoting LJ bloggers. - 80% of the market falls on tops. Even, I would say, on top 10 " .
Fitonish large size
However, even living in LJ million painters lose in income to the new advertising Eldorado - YouTube. In LJ advertisers, of course came earlier. After the era of banners, timid customers were only mastered in the world of bloggers, and adult intellectuals were clearer for them and closer than purring and cunning teenagers, lemons, firing marshmallows or giving birth to watermelon. The situation, however, has long changed.
"The biggest flow of orders is now received by the Utelubers, in second place - Instagram-Celibriti, such as Nastasya Samburskaya, Irina Gorbachev," commented by the placement of power in the market. Founder of the platform for bloggers Hello, Blogger Tanya Ivanova.
Determine exactly the volume of advertising on YouTube and Instagram is difficult. According to the most optimistic estimates, on YouTube, it already reaches 1.5 billion rubles, and in Instagram - approximately 700 million rubles. Some market participants call more modest numbers - about a third less. But at the same time, everyone converge on the fact that the market is growing with good progress, unlike the social network market. "I used to be the director of Marketing" VKontakte "and left just to deal with bloggers, the market grows very much. Advertising campaigns with bloggers are already worth 5 million, and 10 million, and 20 million rubles," says Yaroslav Andreev , Wildjam CEO.
In such cases, photobost with hashtags and reference to the advertiser page in Instagram will cost 20 thousand to 50 thousand rubles, advertising integration in the video on YouTube - 100-200 thousand blogger from 500 thousand subscribers is already considered top, and Photos in Instagram will already be 100 thousand rubles from him, and the advertising insert in the vlog (video block) - in 200-300 thousand advertising at the long-term stars of the two of these sites and it can cost millions - it already depends on the specific Tasks.
While this market, of course, for the most part of the shadow, or, how to say agents, "native", without any note "advertising". "I have never met posts like" I advise everyone ... # Software " Partner. So Ilya Varlamov, honestly placing the mark under each post and openly despising those who do not believe it, rather an exception than the rule.
Becoming popular, the blogger quickly falls at the disposal of advertising agencies and produce centers - on the market works about seven strong teams and several dozen small players. They take on the main front of work, including searching for orders for stars signed on exclusive. "Bloggers today are so popular to a large extent because they are so actively offering agencies," says Vasily Yaschuk, the co-founder of the Players Agency, including the promotion of Stas Davydov (5.7 million subscribers on YouTube) .- Yes, talent and blogger audience Important, but the advertising product in the blog is the result of the agencies. "
Thanks to the huge loyalty to the audience and a very high agency reward (as a rule, it is about 15-30%, but sometimes up to 50% of the contract amount) advertisers are sometimes ready to forgive bloggers almost any antics and take on all risks. "There is a real case, after which the owner of the agency operating with bloggers almost suffered," says Victoria Virta, the creator of the mutual executive service "Deluk" .- Imagine Fitonias, in whose instagram wanted to advertise the dresses of one brand, did not want to admit that She has a size m, not s, and tried to fit into the granted model. It was ridiculous to everyone, except for its agent. "
Ivangai - Naletay
An attempt to focus exclusively on the stars bloggers and their promotion, as does the "Z" agency, is just one of the possible ways to work on the still emerging market.
"The advertiser first of all should be interesting not so much the identity of the blogger and the subject of the channel, how many quantitative indicators of its audience. Paul, age, geography, devices," - says the founder of Blueberry Agency and platforms for analyzing video blocks Vlogster Nikk Mkrtchyan. Through this platform, so far, the only one of its kind, video blocks and advertisers can interact both directly and with the involvement of its managers. "We are against bloggers on an exclusive, because, it seems to me, it hurts the effectiveness of the advertising campaign," says Mkrtchyan.- Agency that signed with a blogger exclusive contract, tries to sell it all only, even if it adversely affects effectiveness. "
In addition, there are sometimes campaigns with less promoted bloggers more efficient. "For example, we had integration in the blogger's video, who has only 78 thousand subscribers. Each transition from this channel cost us at 8 rubles, which is very good. At the same time we worked with a blogger, who has almost 600 thousand subscribers. Transition From his channel cost us already at 88 rubles, "says Natalia Kharitonova, Head of the Travelata Content Marketing Department.
Not always the advertiser can be sure that thousands or millions of subscribers Bloggers-Celibriti are not cheating. Tools and multiplication specialists Views - the inconspicuous amount, and to them, as the bloggers themselves are recognized, and their agents, many are resorted. "That's what bad in Instagram is some simply an unreal number of bots," Elena Treshina complains. "Especially in girls from" House-2 "." Blogger Annamama also argues that the scandalous television show's market does not love for dumping.
The bloggers market are so Yun that there is not even a clear understanding, as it is more profitable to work - through the agent or independently. There are no agents, for example, Kati Clap and Ruslan Usacheva (1.1 million subscribers on YouTube). Yes, and the most popular Russian-language blogger Youtube IVANGY (EEONEGUY - almost 10 million subscribers) never agreed to sign an exclusive contract with anyone. It is rare advertising, but expensive - the price tag of the 20-year-old guy begins from 1.5 million rubles.
