Instagram promotion where to start principles. Promotion on Instagram: the most detailed instructions. Promoting Instagram yourself from scratch

Publication date: 2016-09-22

From the author: Hi all! Today I want to tell you about how to become a blogger on Instagram and get a lot of likes, reposts and positive karma. Today we can say with confidence that Instagram has changed the lives of the majority of the inhabitants of our planet - people no longer try to hide their profiles, but quite the contrary, they regularly share every moment of their lives with the world. If you become a successful blogger on Instagram, then popularity in real life and many advertising contracts are guaranteed to you.

Who is an Instagram blogger?

You can blog for absolutely different purposes. For one person it is just a hobby, but for another it is a profession. However, if you want to become the owner of a mega-popular blog on Instagram, you will have to work hard, because you will have to post regularly and wisely so that readers are interested and look forward to your future posts and photos.

In fact, an important social mission is entrusted to the shoulders of the Instagram blogger - to serve as a role model and example, form the opinion of the audience and help readers with the choice of information. If your life is not interesting enough to attract subscribers, then you can create what you think is the ideal story yourself.

Choosing a blog topic on Instagram

If you are increasingly thinking about how to become a blogger on Instagram, then it’s time to act. When choosing a blog topic, base it not only on your preferences, but also on the interests of social network users. Choose a topic that you are well versed in so that the information in your posts is literate and useful to readers.
I would like to list the most common topics for Instagram blogs:

Blogs of professionals in various service fields, for example, psychologists, doctors, stylists, lawyers, etc. Professional bloggers give advice and position themselves as experts in their chosen field.

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Fitness blogs are ideal for those with a toned figure and those who don’t miss a single workout and are ready to set an example for their subscribers.

Blogs for mothers are no less popular than blogs for fitness girls, because girls on maternity leave and raising small children especially often spend time on social networks and look for advice in a given situation;

How to become a blogger on Instagram if you don't want to show your face? Yes, very simple! Blog from the perspective of a cartoon character or animal. You can post photos of your hero from different parts of the world, thereby covering the topic of travel, but from an unusual angle.

What's the best way to design your blog?

If you can get people interested in your publications, users will start visiting your profile to find out more information about you. Therefore, the right design will work as your business card.

Blog photography must be high quality and look professional. If you created an account solely for the purpose of earning money, then you should not put a logo on your avatar - people will be much more willing to subscribe to the page of a living person.

Be sure to provide a brief description of your business and include your website address or other contact information. If you want to create your own website or blog with a unique and stylish design, then it won’t hurt to take special video courses on website building.

Speaking about how to become a popular blogger on Instagram, I want to pay special attention to your first publication. Don’t even think about writing a post right away about why you decided to start blogging; I assure you that this information is of no interest to anyone. Make your first publication immediately on the chosen topic and thereby pleasantly surprise your future subscribers.

What posts are best to post on your page?

If your blog is not interesting to readers, then they will all look and leave - and irrevocably. Therefore, your blog content is key. Here are a few simple rules that will help you maintain an interesting blog on Instagram:

“brevity is the sister of talent,” so don’t write long, exhausting posts (people don’t like to read long texts);

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break the text into several paragraphs, separating them with a blank line;

do not burden readers with a huge amount of unnecessary details;

the photograph must correspond in meaning to what is written;

Don’t forget about feedback - try to regularly answer your subscribers’ questions, treat them with respect and, if possible, look through reviews that do not need answers.

Promoting a blog on Instagram

Who reads new bloggers? That's right, no one. Therefore, without wasting a second, we begin to act. Now I will tell you how to become a famous blogger on Instagram if you have no subscribers at all.

Choose the right time for your posts. The best time is 8–10 am, when people get ready and go to work, as well as lunch and 10 pm. Try not to post from 18 to 20, because this is the most active time, and your post will very quickly end up at the bottom of the feed.

Hashtags play a big role in promoting your account, which you need to put under all your publications. Be sure to come up with your own personal hashtag, thanks to which people can control all posts about your brand. The most optimal number of tags is 5–6, of which a couple will be personal, and the rest will be popular. They will help potential audiences find you among Instagram users.

A very effective way to promote a new blog is by commenting on toppers. How it works? Just! We subscribe to all popular bloggers in our field and leave high-quality meaningful comments under all their publications. And even if your comment is ignored, several people will anyway come to your page to find out what kind of smart commentator you are.

Ideally, the author will notice you and tag you in one of his posts. You can write whole praises about ways to promote blogs, but even if after reading this article you have not achieved the planned heights, then do not despair, you can always take a video course on blog promotion.

What needs to be done to make a blog profitable?

More than half of the people who use the Internet learn about products and services from the social platform Instagram. Accordingly, selling something has become much easier. You can promote any product without spending a single penny on advertising. All you need is desire and perseverance.

You can sell clothes, cosmetics, handmade items and anything else you want. If you have nothing to trade, then you can “make money” on yourself. To do this, it is enough to be an interesting person. In this case, your page will work like a magazine - you will only need to place advertising among your publications.

The price of such advertising will directly depend on the number of your subscribers. It is especially easy for beauty bloggers to advertise on Instagram, because they publish posts about how to become more attractive and what cosmetic products are best to use, which expands the audience of advertisers.

I hope my article will help you become famous insta bloggers. Subscribe to our blog and share interesting materials with your friends. See you soon!

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Greetings to all Instagrammers! Let's get to know each other a little and I'll get started.

My name is Vasily Blinov, I am the author of this blog about remote work and everything connected with it. Instagram too! I myself have been working remotely since 2015 and traveling around the world. I am promoting my account on Instagram and other social networks, which will also be discussed on my blog.

I could have made a paid course on the promotion and promotion of Instagram, but I decided that I would post all my experience and knowledge for free, let those who make money from such training execute me for this :)

In terms of audience activity, it is in first place for me.

Because there is not as much garbage there as there is, for example, on VKontakte or Facebook. News feeds and updates in which are teeming with advertising and all sorts of entertaining nonsense. People still tend to use Instagram for its intended purpose, to add photos from their lives there.

And the audience there, thanks to live content, is more open and adequate.

Therefore, I recommend that everyone who is promoting their brand, looking for clients, selling their services and products, should start promoting their business accounts or personal page on Instagram. Moreover, you can promote Instagram yourself, learn everything from scratch, using free and paid methods, which I will talk about today.

Some specialists who offer to quickly promote an Instagram account do the same thing only at 5-10 times the price. My friends, freelancers and online entrepreneurs have ordered similar services, and the results are the same as what I do myself.

Instagram promotion is a constant process; you shouldn’t hire guys who promise you to gain a lot of subscribers in a short time.

If you don’t have time to promote yourself, then it’s better to hire a permanent remote employee - an Instagram manager who will do all the work for you, retain your audience and bring new clients.

How to promote Instagram yourself?

I’ll say right away that I’m not interested in inflated numbers (subscribers), which are usually of no use. I try to gather only a live and active audience.

Where to begin?

Ahh? A! - Audience! First step.

Why the hell are you going to promote Instagram? Earn? I think that is why 95% are interested in this issue.

Then how are you going to make money? What does your client look like? What will he be interested in? What will help solve his problem, NEED? If I can put it that way.

For example, my goal is to convey to people how, thanks to it, you can make your life more interesting, free, and start traveling. Help them take the first step - master the promising Internet profession of the future.
They often write to me, ask questions, give feedback. I know that I have a large audience ranging from 17 to 70 years old. But the target group is guys aged 21-35 who want to develop, learn, master something new and dream of traveling the world.

Knowing your audience, it’s easier to create useful and interesting content for them, look for places where they live, and attract them from there through your own activity or advertising.

Next 3 simple steps- This:

Profile design.
Content plan creation and publication.
PR and advertising.

Today I will look at them briefly, more detailed information and instructions will be in separate articles.

How to create a profile?

A photo and information about you or your product is the first thing a person who visits the page will see. For me personally, these two indicators play an important role in whether to subscribe or not.

For example, this is what my profile looks like, SUBSCRIBE - https://www.instagram.com/blinovlife/.

Profile photo is a live photo that is used on all my social networks. This makes it easier to find and remember me.
First and last name. It is better to write in Russian as it is, and not in transliteration. Translit, firstly, not everyone will decide to make out what is written there, and secondly, they may read and remember it incorrectly.
Where are you from. Increases the loyalty of your fellow countrymen.
Who are you and what do you do? Let the person know right away what you do and on what issue you can be useful. To make it clear why I should subscribe to you.
Active link in profile. The only place on Instagram where you can put an active link. It can lead to your website or other social network. In my case, there is a link (), which leads to an article about the online marathon in ours.

Almost all traffic from Instagram comes through this link in the profile. Posts usually simply write a “call to action” - click on it. Because there is no point in inserting links in posts, they are inactive there, and no one will click on them.

How to publish posts?

As they say: CONTENT IS KING!

Your posts are the main factor which will hook a person, turn a visitor into a subscriber, and a subscriber into a friend or client, and will retain him for many years.

If you want to promote Instagram and gain live and active followers, then publish only your photos and thoughts. Sometimes, not often, you can dilute them with some pictures or infographics with something useful.

Instagram - this is your photo album , only on the Internet and open access. Make it so that you yourself would be pleased to enter it and look at your photos.

Take great photos.
Beautiful pictures from the Internet, jokes, demotivators, photos of food, etc. Nowadays, few people are interested anymore. People need your photos! It's cool when Instagram is done in real time.
Sign your photos.
Create useful and entertaining content. Write your stories, what you think about, where you go, what you do, give useful advice. Encourage your opinion in the comments or like.
Post more often.
But not too often, 1-2 photos a day will be enough.
Reply to comments.
When you publish a new post, try to respond to comments immediately. Active discussions attract the most attention from other subscribers, and they also begin to comment. Live communication with subscribers in person will create more trust in you. On Instagram, it is not very convenient to track comments when subscribers are very active. Therefore, the StarComment service helps me in controlling comments under all posts.

To properly maintain contact with your audience, you need a content plan or at least a simple plan based on the interests of your target audience. In a separate article we will talk about how to draw up such a plan (link will come later).

How to attract new subscribers?

Now let's move on to methods that will allow you to be noticed and interest real people.

Free actions:

Conduct live broadcasts.
Make Stories.
Use #HASHTAGS. Using hashtags, your photos can be seen by other Instagram users. Here's an article about
Mark the places where the photo was taken. Other users can also notice you using geolocation tags.
Give it a like. The person you liked may want to know who liked their photo, and they will go to your profile.

See the most popular accounts on Instagram now. How to promote your page yourself - independently and for free? We will tell you about this below.

The social network Instagram has long been transformed from a photo gallery into a resource where you can make a name for yourself, gain fans and become famous throughout the virtual world. And then from this popularity you can also earn not only likes, but also quite real money. Aspiring artists and other creative personalities, photographers, advertisers, owners of shops or companies providing services to the public, and many others are thinking about how to promote an Instagram page on their own. It would seem that these are completely different directions, but they all have the same goal - to achieve popularity on the Internet in order to use this for professional growth and business promotion in real life.

Therefore, the answer to the question of how to promote an Instagram account yourself will be the same for representatives of different professions and simply those who dream of fame. But we must warn you right away - this is not an option when you do something today and wake up famous the next morning. Conquering a large audience will require quite a lot of time and effort from you. If you are ready to work hard, read the instructions “How to promote a page on Instagram yourself.” To make it more convenient, we will describe the actions step by step:

Now you know about the main stages of the plan on how to promote an Instagram account for free. Indeed, at first it is quite possible to popularize your page without any costs. There is no cost to register and use features on this network. But anyone who strives to become famous not in narrow, but in the widest circles will need to devote a lot of time to promotion, apply a creative approach and show hard work and perseverance.

When you have gone through the first stages and achieved a small result so far, you need to consolidate it and move on. There are tools that allow you to solve the problem of how to promote Instagram yourself for free. By using them together, regularly and for a long time, the user will sooner or later achieve success.

Among the main promotion tools is the correct use of hashtags (read about the most popular tags and the basic rules for their placement in our article). Precise tag words can do wonders. They can bring a publication to the top of the rankings. And the leader will definitely receive an increase in the number of views, followed by likes, and then the number of subscriptions will increase. In other words, you will become a popular Instagrammer. However, the hashtag will work for promotion if you follow the following rules:

select a branded tag for your account by which your publications will be recognized, and put it in each post;

give up excessively long hashtags, few people read them, write no more than 3 words in a row;

use letters from the Slavic and Latin alphabet, if necessary, separate them with underlining at the bottom;

put keywords in the description of the post immediately before publishing it, and then in the comments;

For each publication, select no more than 30 hashtags (Instagram does not allow more than this number), and it is better to use 5-10 precise and juicy words than many that do not make sense.

The second tool you need to gain popularity on a social network is attention from other users: comments, likes and subscriptions. The mechanism works on the principle: you - to me, I - to you. Mutual sympathy and steps towards each other are good form on the Internet. When you are active on Instagram by liking, commenting on photos and posts, and subscribing, you will most often receive the same positive reaction in return. So, when thinking about how to promote your Instagram account, be generous with your likes and don’t be lazy to subscribe. Your activity will affect the growth of the popularity of your page.

The next completely free tool is the geolocation feature on Instagram. This option allows you to designate the area where the photo was taken or where you are. Don't neglect this. It only takes a few seconds to click the “Add Place” button and type or select a name. But geolocation will promote your page for about a few hours. Thanks to it, the publication will be noticed by potential clients living near you, and those who are or have once been there will be interested. If we are talking about large cities, for example, Moscow, specify the geographical location down to the park, street and house number.

How to promote an Instagram account without getting banned

You are working hard to promote your page, but have achieved modest results so far. And I want more. Answering the question of how to promote an account on Instagram, we only talked about the methods that are included in the social network itself. But there are specialized programs and services that solve the same problem. Although there is an opinion that it is unsafe to contact them. You can get banned, in other words, get blocked.

There are many resources on the Internet for promotion on various social networks. Some of them are universal, and there are those that work with a specific network. Sometimes you will be required to pay a fee to install a program on your personal computer. Others suggest first working for points, and then getting likes or subscribers in exchange for them. And on paid services you can simply buy them.

Choose which option suits you. But anyone who is looking for ways to promote an Instagram account should learn some of the features of how such sites work. Otherwise, you cannot avoid getting banned or other unpleasant consequences. What are the dangers of automating the promotion process:

Scammers may be hiding behind the sign of services or sites that promise free promotion. They are usually after personal data. The adage about the cheese and the mousetrap is especially true on the internet;

Promotion programs that offer to first earn points and then exchange them for likes or subscribers often produce an influx of bots rather than real users. In this case, the number of subscribers is growing, but there is no activity on their part;

Automated cheating is a quick path to a ban. Instagram has strict limits that prevent such manipulations. At best, the violator ends up in a shadow ban (the user sees his page, but it is inaccessible to others). And in the worst case, the site administration can apply blocking;

In addition, Instagram studies the IP from which the user logs in. Sudden changes during the day can be a reason for blocking. In this regard, when actively promoting through services and programs, you should not show any additional activity in your profile.

Programs that promise promotion on Instagram are often used to attract mass followers. This is the name for a technique that provides you with a mass subscription to users selected according to certain criteria. The mechanism is this: you subscribe to someone’s page, its owner, noticing the newcomer, will certainly go to your account. True, it is not at all necessary that he will also sign.

A similar algorithm operates in mass liking. Only in this case the program (or service) puts likes on your behalf to selected users. They, in turn, most often take the same reciprocal step. But your page should have something interesting to note. And if it is empty and boring, there will be no point in such attraction.

As you understand, automated methods do not bring returns on their own, but with some effort on the part of the user. He should try to create a page worthy of attention. But getting a ban from auto-promotion is quite easy.

If you think that you yourself cannot bring the popularity of your account to the desired level, contact Internet services that provide such services. They, as a rule, know how to bypass restrictions on Instagram. But even here you can get into trouble. Therefore, choose a reliable and worthy partner. It must meet the following criteria:

Real clients give reviews about the service;

There is a long history of work in this field, but keep in mind that there are newcomers who deserve trust;

There is no registration for customers; the company is not interested in your personal data;

The payment system the service works with is reliable;

Written guarantees are given for order fulfillment;

The service has a support service that is prompt and adequate.

Please note that high rates for services do not guarantee high-quality work. To make sure you get your money's worth, place a small order with your chosen service. This advice is especially suitable for Instagram, where you should not be too active in promotion. If the test is successful, then order more subscribers or likes.

You've read a lot of serious words about how to become popular on the most visual of social networks. And they are ready to use all sorts of techniques, methods and methods for promotion. Let the most popular accounts on Instagram inspire you to great deeds.

Guess which Instagram account is the best? Of course, Instagram itself. His page has no less than 239 million subscribers! And with every hour, or even minute, their number is growing. But the user with the Instagram nickname also posted more than 5 thousand publications. And every photo is a colorful story from life. So they deserve great success.

In second place in popularity is Selena Gomez, with 138 million subscribers. Someone will say: nothing surprising - she is a world-famous actress and singer. But why was she ahead of more talented, more beautiful, and more vocal Instagram users? Maybe because not every popular person is ready to laugh at himself? But Selena did not climb onto the pedestal; she treats her popularity with irony and is not averse to making her fans laugh by posting not ceremonial, but parody pictures.

National Geographic magazine is also included in the world's top twenty Instagrammers. Almost 90 million netizens have subscribed to it. And no commerce, no artificial promotion. Simply - wonderful original photographs from different parts of the world. These small masterpieces from the life of our planet attract attention with their originality.

And finally, read about the most popular Instagram accounts on the Russian-speaking Internet. Our leaders are representatives of show business, media personalities, professional beauties and bloggers. They periodically change places. Now the rating is headed by the scandalous but popular Olga Buzova. As one popular comedian said, everything she touches becomes a brand. Already 13 million people want to know how Buzova is doing, what she’s doing and what she’s talking about. And Olga does not disappoint her fans and ill-wishers; there are more than 10 thousand publications on her account.

The rapper Timati and his team BlackStar are breathing at her back. Almost 12 million users have subscribed to this company. The famous comedian Pavel Volya has slightly fewer fans (11 million), and Nastasya Samburskaya (10 million) is next on the path to Instagram Olympus.

If you carefully look at the star accounts, it becomes clear that it is not their talent alone that attracts attention. Family photos, personal, sometimes shocking, opinions on events that concern everyone, self-irony and humor - this is what brings their pages to the top of the rankings.

Of course, a person who does not appear on television almost every day is unlikely to be able to attract millions of subscribers. But it’s worth analyzing the secrets of the popularity of the best Instagrammers. Perhaps you will be able to promote your account and become a Buzova on a district or regional scale.

How to promote your Instagram page for sales yourself? What bots exist for promoting a store on Instagram? How to attract new followers for free when promoting an account from scratch?

For an enterprising and energetic person, Instagram is not only a convenient application for storing and displaying photos, but also a tool for enrichment. A well-promoted Instagram account brings its owner a stable income through sales of own and other people’s goods, advertising and high popularity.

Denis Kuderin is with you, an expert on financial issues from the HeaterBober publication. I will tell, how to promote Instagram and attract new subscribers on your own, as well as with professional help.

Read to the end - at the end you will find life hacks for keeping followers on your page, as well as a review of popular paid services for Instagram promotion.

1. Instagram promotion – expanding the client audience for your business

Social networks are a territory of unlimited possibilities. Instagram is no exception. Initially the resource was created as mobile application for shooting, storing and distributing photographic materials, but gradually the site expanded its functions and became a full-fledged platform for exchanging impressions, comments, news and likes.

The popularity of the service increased many times in 2012, when Facebook acquired it from the original owners for $1 billion . Many new functions immediately appeared here, including the option for recording and posting videos.

Today Instagram is hundreds of millions of registered users, a huge viewing audience, thousands of new pictures and videos every day. And unlimited prospects for earning money.

I will list the main ways to make money online:

selling your own and other people’s goods and services through a promoted account;
companies, products, events and anything that can be sold and advertised;
promoting accounts on a professional basis;
making money selling photographs.

The most profitable option is to own your own business. It doesn’t matter what you do – any products and services can be beautifully presented, shown and sold.

Instagram does not charge money for registering online and using all functions. All that is required for success is free time and desire. And a well-promoted popular account.

Page promotion – an indispensable condition for monetization. Popular accounts are visited by thousands of users per day, and with the number of visitors, sales volume inevitably grows.

What is promotion from a technical point of view? This is the deliberate and targeted popularization of your profile using various methods. Promotion can be natural or artificial.

The first option is when the page’s popularity increases due to truly unique and interesting content, non-trivial design and other features. Artificial promotion implies use of specialized programs, applications and services. For maximum efficiency, use both methods.

Profile promotion itself is one of the ways to make money on Instagram. This is done both by freelancers on exchanges and by entire agencies promoting websites on the Internet.

Instagram successfully integrates with Facebook and VKontakte. By connecting your accounts, you can automatically publish everything you filmed on Instagram on the pages of other social networks.

Businessmen, athletes, actors and other media persons have accounts on Instagram. A lot of people who take pictures on their phones use this network. Such popularity has turned Instagram into a kind of cult for an entire generation.

To promote your account, it is important that the posts are regular and the pictures are bright.

So, a promoted page on the Internet is a kind of capital, an asset that you use at your own discretion. It makes more sense to use the asset to the benefit of your wallet.

When your page turns into full source of income, you no longer have to waste time on promotion. The account will promote itself or with the help of a hired administrator.

But remember a few important rules:

the resource is created for communication, entertainment and content publishing: perceive monetization as a useful side effect;
You won’t be able to promote your account quickly – be prepared to waste time;
the main thing in this network is unique content, everything else is secondary;
The topic must correspond to the content.

Which account is considered promoted? This indicator is quite arbitrary, but among businessmen and money makers it is generally accepted that real popularity starts with several thousand followers. There are accounts on the network with hundreds of thousands of subscribers - this is a truly promising platform for a stable income.

2. How to promote Instagram yourself - step-by-step instructions for beginners

First of all, “Insta” is friendly community, i.e. a community of people who exchange impressions, experiences, observations and useful information with each other.

Here they hold competitions, organize promotions, collect likes and votes. A citizen of any country or a group of people can create their own page and use it for any purpose - within the limits of law and ethics.

I won’t write about how to create a profile and what the interface is - you’ll figure that out for yourself. The topic of the publication is promoting and monetizing your account, keeping followers on your page.

Most participants try to use their pages for their intended purpose - adding pictures from their lives, sharing observations and adequate content. Compared to VKontakte and Facebook there is less useless garbage here, the content is more lively and people are more open.

Act consistently and success is guaranteed!

Step 1. Create and design a profile on Instagram

Your photo (avatar) or image of a profile product is the first thing a potential follower will see. There will also be a short text here - personal information, a description of the company or product.

For many, the design and first impression of a profile is a decisive factor. By looking at the image, people decide whether to follow you or not. If you treat your profile photo carelessly, you will scare away the consumer audience.

The description should be concise but informative. Indicate your location, type of activity, topic and link to the main site, if there is one. This is the only place on Instagram where you can put an active link.

We need a call to action - not a vague “if you want to see more, then...”, but a specific one - “ Click here, you will see a lot of interesting things" Or something like that.

Step 2. Prepare a content plan

Since in our case the purpose of creating an account is commercial activity, you need to think through a content plan in advance - what, when and in what volume we will publish.

Posts should contain high-quality photographs, short accompanying text and several thematic hashtags– important keywords that will make it easier for users to find the pages they need.

Don’t overload your page with intrusive advertising - combine promotion with information useful for followers.

Think ahead:

what consumer needs are you going to satisfy;
what audience are you targeting;
how best to design or present goods and services;
What else, besides the sales object, can you give the visitor.

Even business account owners are not prohibited from periodically creating personal posts and sharing their observations, knowledge, and impressions. But don't stray too far from the theme and stick to your own unique style.

Step 3. Publish new content

If you are promoting yourself - you first want to attract an audience, gain followers, and only then make money from your image, then personal photos will be the main content. If you are promoting your business, stick to the pre-selected style. The optimal frequency of posts is 1-2 per day.

For example, you cook deliciously and beautifully. Why not post photos on Instagram and thereby increase your popularity?!

Use filters and don't be afraid to create– the more creative the photos, the more subscribers.
Post only high-quality images– no one is interested in passing pictures.
Make a little story out of every photo.
Post videos periodically– but not too long, no more than 5 minutes.
Sign your photos– where, when and why they filmed it.
Use hashtags– then your photos will be easier to find.

Attractive visuals encourage you to study the text content. The more interesting the photo and video content, the more comments, subscribers, transitions to the base website and customer calls.

Step 4. Attract subscribers

The first subscribers will be your friends, acquaintances, and sometimes strangers who came to your page by accident. If you synchronize your profile with other social networks, you will quickly gain an audience.

Further promotion depends on your activity and creativity. The more time you spend promoting your page, the more you will achieve. If you don’t have time, but have free funds, use paid methods to promote your account. About them - in the following sections.

Step 5. Analyze page traffic and make changes to the strategy

Performance analysis is the study of indicators of audience coverage (how many subscribers), involvement (likes, comments), number of clicks (how many people followed the link).

If the indicators do not suit you, it is time to make changes to the strategy - slightly adjust the topics of the posts, make the page more “hooligan” or, conversely, academic.

Free ways to promote Instagram require free time. But you also need to manage it wisely.

If you follow useful tips, things will go faster.

Hashtags are a useful thing: they help users find publications that interest them. Tags will attract your target audience and new subscribers to your page. But do not use common and popular keywords - otherwise your posts will be lost among hundreds of others.

General rules:

come up with your own label - it will increase your brand recognition;
do not make tags too long: 3 words in a hashtag is the maximum;
separate elements in hashtags with underscores;
Place tags not only in the explanatory text, but also in the comments.

The app remembers all the hash marks you've entered previously - as soon as you enter the first letters, a list of words will appear that you can use. The maximum number of tags for one photo or video is 30.

Developing and promoting your account on social networks, including Instagram, can bring in good income. You just need to progressively move in the direction of popularizing yourself as an individual or a resource with information useful to visitors. In short, placement is the key to success.

Why Instagram

Instagram is currently one of the three most popular social networks. The majority of convertible traffic comes from these three. Moreover, it is on Instagram that the most active audience is now concentrated, ready for feedback and various external influences. This network is not filled with a huge amount of advertising garbage, which can now be found almost everywhere.

Perhaps, Instgram currently continues to follow the main goal that the developers invested in their project. People just post their own photos here and look at others. The constantly updated feed creates a characteristic atmosphere that encourages users to be active.

Traffic on Instagram begins its path to conversion with this link in the profile. There is no point in posting the address of a store or something like that, because it will be impossible to go in one click, and most likely no one will copy the link and paste it into the browser line.

Publications

It is the posts that force users to subscribe to one or another account. The content you post piques the interest of visitors and encourages them to more actively study the issue you are addressing.

Therefore, immediately understand that ninety percent of the information you post must be unique. You also need to compose your comments and descriptions yourself. You can sometimes dilute the content with pictures, but they should also be useful and on topic.

Instagram is actually your photo album, so the photos should be yours. But you shouldn’t post anything as long as it’s your own. It should be a pleasure to visit your profile. All content used needs to be well thought out, and not just spammed.

Well, a few words about the main work:

Learn to take good pictures – this is a service for photographs. Don’t expect popularity if you only post pictures of food, pictures or demotivators. Users come to see live photos of people they are interested in.
Don't neglect signatures – each image should become a small story that you reveal in the caption. People will read with interest about your adventures and achievements.
Frequent publications – of course, within reasonable limits, one or two photos a day will be enough.
Pay attention to feedback – respond responsibly to the comments of your subscribers. They may ask you questions and expect a response. By starting discussions, you also increase interest in the account. When you increase your momentum, you can use the help of software that collects comments from all your posts for ease of work.

Attracting subscribers

To speed up the process of attracting real people, you need to wisely use all the tools that Instagram provides for your use:

Place hashtags– helps expand your audience.
Make marks with places– information about where exactly the photo was taken helps users find places of interest.
Don't skimp on likes– by liking other people’s photos, you arouse interest in yourself.
Comment on other people's posts– by communicating with popular people or starting discussions in well-known groups, you can lure some of their subscribers.
Subscribe yourself– active actions on Instagram will always benefit you.
Mutual PR– exchanging advertising posts is a cheap and easy way.
Advertise yourself– if you have pages on social networks, then no one forbids you to put links to your Instagram account there.
Use promotion programs– there are many services where you can receive points for performing some simple actions. In the future, points can be used to buy likes, subscriptions, etc. The method is quite dirty, but sometimes it can be used.

Paid promotion methods

Of course, for money everything happens faster and more efficiently:

Buy advertising from popular groups and users – advertising your account in the form of paid posts in large public pages can immediately increase the number of your subscribers by an order of magnitude.
contextual advertising – the appearance of your photo in the news feed contributes to the rapid development of your account.
Promotion software – software simulation of a high level of activity. There are software that can travel through thematic resources, like and perform other useful actions for you.

Programs for Instagram promotion

In the vastness of the global network there is a whole lot of different programs that can help you with promotion. Here's what you should pay attention to.

Software for increasing likes and subscribers: