- DINER in Encyclopedic Dictionary:
, th, w. A small commercial enterprise selling snacks, simple hot dishes, ... - DINER in the dictionary of Russian Synonyms:
bar, bistro, pancake, buffet, grletta, eatery, cafeteria, dumplings, pie, pizzeria, donut, puff, sausage, tavern, tavern, cheburek, ... - DINER in the New explanatory and derivational dictionary of the Russian language by Efremova:
- DINER in the Dictionary of the Russian language Lopatin:
diner, ... - DINER in the Complete Russian Spelling Dictionary:
diner, ... - DINER in the Spelling Dictionary:
diner, ... - DINER in the Explanatory Dictionary of Efremova:
diner The dining room, which serves snacks, dishes that do not require complex ... - DINER in the New Dictionary of the Russian Language by Efremova:
f. The dining room, which serves snacks, dishes that do not require complex ... - DINER in the Big Modern explanatory dictionary Russian language:
f. A catering establishment that serves snacks and dishes that do not require complex ... - RESTAURANT WHERE FISH WITH FRIED POTATOES IS SERVED; "HARRY RAMSDEN" in the Guinness Book of Records 1998:
The world's largest eatery serving fish with fried potatoes, is Harry Ramsdenan's White Cross Restaurant, Gisley, c. West Yorkshire, ... - SHALMAN
- 1) pub, snack bar, 2) thief ... - VOSHNILOVKA in the Thieves Jargon Dictionary:
- diner, ... - BLUE in the Thieves Jargon Dictionary:
- 1) a five-ruble bill, 2) ... - CIRCLE in the Thieves Jargon Dictionary:
- pub, ... - Sausages in the Book of Delicious and Healthy Food:
The very look and the spicy, delicate aroma of sausages, smoked meats, ham, pates, sausages whet the appetite. More than a hundred varieties of various ... - POLONSKAYA in the Literary Encyclopedia:
Elizaveta Grigorievna - Soviet poet, essayist, writer for children. Genus. in Warsaw, in the family of an engineer. I started my activity since ... - Tavern
(from Lat. tracto - I treat) a hotel, an inn with a restaurant, a tavern. Later - a restaurant of the lowest level, a tavern, a diner with a sale ... - BISTRO in the Big Encyclopedic Dictionary:
(French bistro) diner, small restaurant, mainly in ... - BISTRO
(French bistro), a small diner, ... - BAR (SMALL RESTAURANT) in the Great Soviet Encyclopedia, TSB:
(English bar), a small restaurant (or part of a restaurant), a snack bar in which visitors are served at the counter. Bartender - Bar owner or manager ... - AMERICANISMS in the Great Soviet Encyclopedia, TSB:
lexical, phonetic and grammatical features of English language in the United States, which are relatively few deviations from the British literary norm... To A. ... - CAFETERIA
[spanish cafeteria] ... - BUFFET in the Encyclopedic Dictionary:
1.Long table or counter for the sale of snacks and drinks, as well as a small snack bar. buffet - the seller at the buffet. 2. ... - BISTRO in the Encyclopedic Dictionary:
unsl., p. in some countries: snack bar small restaurant. Compare: bar i, dukhan, cafe, cafeteria, osteria, pub, pizzeria, saloon, tavern, tavern, ... - CHEBUREK in the Encyclopedic Dictionary:
a, m. Eastern food - a large pie made of thinly rolled unleavened dough stuffed with lamb and hot spices... Cheburechny ... - HARCHY in the Encyclopedic Dictionary:
her, unit. grub, a, m. simple. Food, food. On their grubs. Tavern (obsolete) - a tavern, a diner with simple and cheap ...
How do I open a diner? Consider a step-by-step guide to starting this business.
Step-by-step plan for opening a diner
The first thing to do is to decide on the general concept of the future establishment. What will your establishment look like, what will be the range of products in it, where it will be located, who will be the main consumer, and so on.
It should also be understood that the snack bar differs from the same cafe in that it sells dishes that are not complicated and can be consumed literally "on the go." At the same time, the size of the room does not play an important role, the main thing is that there are several tables and chairs in it, maybe even plastic ones, behind which you can quickly “eat”.
In general, snack bars are classified into two types: specialized and general type... Specialized ones imply the sale of a certain range of products, therefore they are briefly called: dumplings, pie, cheburek, donut, barbecue, etc. The generic type, of course, sells a wide range of different products.
Which type of establishment is better? It depends on many factors, such as the location of the object, the amount of funds available for starting a business, the potential circle of visitors, the presence of competitors, and much more.
Investment search
And so, we have decided on the concept and style of the institution - then we should take care of finding sources of funding for the project.
Possible sources of funding include:
- Bank loan;
- Participation in state business support programs;
- Search for a private investor based on a well-designed business plan for your business;
- Personal savings.
How much money does it take to open a diner
In general, to open a small diner in a rented premises, investments will be required from 450 thousand rubles:
- Repair of the premises - 100 thousand rubles (if necessary);
- Shop equipment, mic. oven, grill, etc. - 90 thousand rubles;
- Tables, chairs - 30 thousand rubles;
- Permits and organizational costs - 30 thousand rubles;
- Creation of the initial assortment - 150 thousand rubles;
- Other expenses, incl. design creation, advertising, transportation costs - 50 thousand rubles.
Search for premises
The next step is finding a suitable room. The best places for the placement of such objects are:
- auto and railway stations;
- college campuses;
- a track with a lot of truckers' traffic (roadside service);
- central streets where many office buildings are located.
To open a small establishment, it is enough to find a room with an area of 30m2 or more. It is desirable, of course, that the rent is consistent with the location of the diner. That is, if the rent is high, then the traffic of visitors to your institution should also be high, otherwise you will work at a loss. Therefore, before renting a room, you should conduct at least a small marketing research, determine the range of potential customers and the estimated market capacity.
At the same time, it is important to take into account that the room must comply with all SES standards and be equipped with a fire safety system.
Activity registration
After the investments and premises have been found, you can proceed with the registration of activities.
As an organizational and legal form, there can be both individual entrepreneurship and limited liability company(entity).
In general, for a small diner, it is enough to open an individual entrepreneur, since the registration costs are much less than for an LLC, and the opening procedure will take a maximum of 7 days. You can get acquainted with the instructions for opening an individual entrepreneur and LLC on our website in the section business articles.
Which taxation system to choose
After registering an individual entrepreneur, within 5 days, you must submit an application for the transition to a special tax regime, STS, UTII or buy a patent. If this is not done on time, then you will remain on the classical taxation system and will pay all taxes, including VAT, income tax, etc. Which mode is better to choose? Read in the article: choice of taxation system.
Range of products, conclusion of contracts
An important point is the conclusion of contracts for the supply of products to the institution. Since the room in most cases will not be large and not suitable for cooking and baking pies, it is necessary to supply these products from local producers. Some of the products can be supplied in the form of semi-finished products, such as dumplings, pasties, puff pastries. The rest of the related goods (chocolate, drinks, etc.) can be supplied from local wholesale suppliers in your city. The markup for goods in a diner is on average 30%.
You should also think over the issue with the security of your institution and conclude an agreement with a security company, as well as install a "panic button" and an alarm in the room.
What equipment to choose for a diner
After the activity is registered and all contracts are concluded, you can start purchasing equipment and recruiting personnel. The main equipment includes:
- Shelves;
- Showcases;
- Refrigeration equipment;
- Stoves;
- Toasters, juicers;
- Mixers, deep fryers, coffee makers;
- Commercial furniture;
- KKM (optional);
- Kitchen utensils, special clothing for staff, etc.
Staff recruitment
Next, you need to select future employees of your institution. The main staff of the diner includes the chef, sales-waiters and receptionist. At the initial stage of starting a business, the administrator's function is usually performed by the entrepreneur himself or a trusted person. Other personnel include an accountant and a cleaner, who can be hired for 0.5 rates under a civil law contract, or even outsource these services.
In order to motivate your employees, you should set them a salary + bonus for good indicators of revenue and profit of the institution.
Advertising
The equipment has been bought, the goods have been delivered, the personnel have been selected - we are making a beautiful sign: “We have opened”. Getting started ...
Do not forget that after starting a business, you must notify the local department of Rospotrebnadzor about the start of your business.
How much can you earn
Let's try to calculate how much you can earn at a diner. The income will depend on the attendance. With a well-organized business, you can earn 250-270 thousand rubles a month. Net profit will be 20-25% of income. The business should pay off within a year.
What OKVED to indicate when registering a business
When registering a business, you must specify the OKVED code. For the diner, you need the OKVED code - 55.30 - "Activities of restaurants and cafes." This code is suitable for almost any establishment that operates in a cafe format, including a diner.
What documents are needed to open a diner
It will be necessary to prepare a package of documents for registering a business. Required permits GPI and SES. You cannot open a diner without them. You will need a lease agreement for the premises, an agreement with utilities and an agreement with product suppliers.
Do I need permission to open a diner
A license is needed only if alcoholic beverages are to be sold. If they are not planned to be sold, no special permits are required. Enough permits from Rospotrebnadzor.
Business technologies: menu features
Despite the fact that the diner belongs to the points fast food, the menu should be well thought out. It should include first and second courses, snacks, desserts, and various drinks. To increase revenue, you can include the sale of alcoholic beverages, at least beer. But this will require a license, for which you need an additional package of documents.
How to open a diner with minimal investment - a step-by-step action plan with ready-made calculations.
♦ Capital investments - 900,000 rubles.
♦ Payback - 1 year
Even 10 years ago, we were surprised when we saw that the heroes of foreign films and TV series almost never eat at home, but all the time - in restaurants, fast foods and other catering establishments.
Years have passed, and the rhythm of modern life has become so fast that few people have time to fully cook. Restaurants are not a cheap pleasure for ordinary office workers, students, schoolchildren and youth companies, but the assortment and pricing policy of the eateries is what you need.
The popularity of this institution has grown so much today that more and more businessmen are thinking about how to open a diner rather than a restaurant or cafe.
What is the peculiarity of the diner?
Some businessmen mistakenly believe that there is not much difference between a diner and a restaurant. They say that both are catering establishments and there is enough knowledge of general nuances to start earning.
This is a dangerous misconception because you should be familiar with what you can and cannot do when you own a diner in advance.
This type of business has its own characteristics:
- Remember that the main customers of the diners are students, ordinary office workers, high school students, young families, that is, people whose income is below average.
The pricing policy of the snack products you sell should be reasonable because you simply won't be able to form a customer base. - Since the prices in the diner cannot be high, many businessmen, in the hope of saving money, save on groceries.
You don't need to do this, because even if you offer tasteless dishes in your diner for cheap, you will not get more customers. - Care should be taken to ensure that customers can take take-out food from you.
Very often, employees of neighboring offices have lunch in eateries, who do not have time to sit in a restaurant for an hour. Therefore, they place an order by phone, and the loan has already come to the institution to pick it up in order to dine at their workplace. - Before you start starting a business, you should think over the concept of your establishment.
There are several types of fast food establishments, a snack bar is not necessarily an eatery for employees of factories with stale beer, there are other options. - The main thing for your business is to choose the right place, because the low traffic of your diner will reduce the number of customers, which should not be allowed if you are concerned about the profit.
Advantages and Disadvantages of Opening a Diner
If you are hesitant to start a business without weighing all the pros and cons, then you will surely be interested to learn about all the advantages and disadvantages of the diner.
Benefits of the diner:
- large capital turnover due to the high level of attendance at catering establishments;
- small capital investment to launch a startup;
- a diner can be opened not only in a metropolis, but also in relatively small provincial cities, where such establishments are also popular;
- no need to rent or buy large areas to open a diner;
- an extremely simple menu that even a novice chef can handle, which means you can save on employee salaries;
- a diner is a business, on many components of which you can save money: interior, furniture, dishes, etc.
Disadvantages of the diner:
- the diner can be called a mini-project in business, because it does not bring huge earnings to its owner;
- catering establishments, even eateries, have a rather complicated registration procedure;
- It makes no sense to open a diner on the outskirts of the city, you need to look for premises closer to the center and business districts, which means that you will not be able to save money on rent.
Types of eateries you can open in your city
What you can't do when opening a diner is not to figure out what types of these catering establishments are. It is worth focusing on the amount of capital investment you have.- General type eateries.
Think of American movies and the eateries shown there: simple interiors, unpretentious dishes, impudent waitresses, low prices, plastic tables and chairs. You can also discover something similar. - Specialized eateries.
It can be dumplings, or varenichnaya, or cheburek, or any establishment whose star is one dish.
To expand the customer base, you can ask the visitors what else they would like to see on the menu, besides the same dumplings or dumplings: soups, salads, snacks, etc. - .
Such a catering establishment can also be classified as a snack bar due to the similarity of the menu, pricing policy and contingent.
For fast food, waiters are not needed at all, since there is a self-service system here.
Such eateries are in great demand today. - Food truck.
This mini business is suitable for people with little capital investment.
Basically, you will have to spend money on a van and cooking equipment.
The menu of such eateries is extremely simple: salads, toasts, hot dogs, hamburgers, pies, shawarma, etc.
Marketing features of opening diners
“On average, the headline is read five times more often than the text. Most people are known to only read headlines. It follows that if you did not advertise the product in the headline, you have lost 80% of your money. "
David Ogilvy
You need to take care of the marketing features of the business even at the stage of thinking about how to open a diner... The profit of the owners of cafes, restaurants and eateries directly depends on the number of customers.
To increase the number of visitors, you need to create competitive advantages and conduct a competent advertising campaign.
Business competitive advantages
- Low prices so that even people with low monthly income can visit your diner.
- Good quality food.
The disadvantage of most eateries' products is that their dishes are bland and tasteless.
Do not repeat such mistakes, remember that with the help of spices and herbs, you can even make a masterpiece from potatoes and cabbage. - Friendly service.
Let it be not politicians and stars that you serve, but poor amoeba students and office plankton - this is not a reason to be rude to all of them. - Discount program for those who dine with you every day.
- Use only fresh products and cleanliness in the kitchen.
- A large selection of dishes so that lovers of meat, fish, sweets, vegetarians, believers, clients of different genders and ages can find a dish to their liking.
- Convenient location of the diner.
- Decoration of the hall of the institution during the holidays.
- Carrying out a variety of promotions in your institution.
For example, from 21.00–22.00 there is a 30% discount on the menu. - Albeit inexpensive, but nice interior, so that students and schoolchildren can bring girls to your institution on a date.
Business advertising
An expensive ad campaign for the diner is unnecessary.If your business is very small, then a few advertisements on local radio (cheaper there) and in newspapers are enough. You can play it safe by distributing leaflets in crowded places, informing residents of the city that you can have tasty and inexpensive food.
But the Internet for advertising a diner should be used to the maximum. Register on the city forum, create a page for your establishment on social networks. It will not cost you a penny, but many potential customers will find out about your diner, because it is the youth who are the main customers.
Diner Opening Schedule
A lot of time in the implementation of your business project will take away bureaucratic delays: registration, obtaining permits, signing contracts. You will have to spend a lot of energy on finding a suitable premises, repairing it and purchasing equipment.
Opening a diner in a few months will not work even with a strong desire; the launch of such a startup can take up to six months.
| Stage | Jan | Feb | Mar | Apr | May |
|---|---|---|---|---|---|
| Business registration and obtaining the necessary permits |  | | |||
| Rent or purchase of premises, repairs in it | | | |||
| Purchase of equipment and furniture | | ||||
| Establishment staff recruitment | | ||||
| Business advertising | | |
|||
| Diner opening |
How to open a small diner: basic steps with calculations
Newbie businessmen don't always know where to start starting a startup.Premises and its renovation
For our diner we rent 50 sq. meters in a shopping center. Since this center was built recently, it does not require repairs, and the owners do not allow tenants to significantly change the appearance of the retail space.
And yet, you should take care of the interior of the establishment: hang colorful and black-and-white cheerful images on the walls, buy bright plastic furniture, original lamps. This is enough to make the interior of your diner unconventional, but all this will cost you a mere penny.
60–65% of the lease for the diner area should be allocated to the dining room, the rest - to the kitchen and office space.
Since every floor shopping center equipped with bathrooms, then you can save on arranging a separate bathroom for your diner, however, it is not worth saving so much.
The kitchen of the establishment can be made half-open, such a move will attract more customers to you.
Diner room equipment
The purchase of furniture for the hall of the establishment will cost you inexpensively, because it is enough to purchase inexpensive plastic furniture (10 tables, 70 chairs) and 5 hangers.
All this will cost you 40,000-50,000 rubles.
Allocate funds for conditioner to keep your clients from getting hot. This is another 10,000 rubles.
Arrangement of a bathroom is also not a very expensive business: it will be possible to keep within 20,000 rubles.
Do not forget to purchase racks and cabinets for storing food, as well as furnish at least a minimal set of furniture (lockers, table, chairs) for the staff room. The budget is 40,000 rubles.
But the purchase of special equipment for the kitchen and the hall will have to spend a lot:
| Expenditure item | Amount (RUB) |
|---|---|
| Total: | RUB 550,000 |
| Cookers | 40 000 |
Deep fryer  | 20 000 |
Coffee grinder and coffee maker  | 20 000 |
Refrigeration units  | 100 000 |
| Grill | 10 000 |
| Food processor | 30 000 |
| Oven | 30 000 |
Hoods  | 50 000 |
Cutting tables, serving tables and other kitchen work surfaces  | 30 000 |
Pots, pans, cutting boards, bowls and more  | 70 000 |
Tableware for customers (a variety of plates, knives, forks, spoons)  | 40 000 |
| Showcase | 40 000 |
Cash machine  | 10 000 |
| Other equipment | 60 000 |
As you can see, in order to fully equip your establishment, you need to have about 700,000 rubles.
The amount is not that big when compared to the same restaurant, but it still takes time to collect money.
Diner menu
When forming the restaurant's menu, be guided not only by your tastes, but also by the tastes of your potential customers.
Visit several of the major fast food outlets in your city, look at their range of products that are most in demand among customers.
Also, when forming the menu, you should take into account the concept of your institution.
If you opened a business in a residential area, then without the sale of alcohol you will not be able to stay afloat, but the menu in this case can be made as simple as possible: a couple of salads, sandwiches, semi-finished dumplings, etc.
Since our diner will operate without the sale of alcohol, we need to focus on delicious dishes.
Daily fast food menu:
- 2-3 types of first courses;
- 5-6 types of salads;
- 7-10 types of meat, fish and vegetable main dishes;
- 2-3 types of garnish;
- 3-5 types of desserts;
- drinks: coffee, tea, compote, juices.
All meals will be prepared in advance and kept hot or cold.
Cold appetizers will be displayed for customers to take, while hot meals will have to be ordered by the customer by going to the counter.
The client takes cutlery, spices and bread on his own.
When the set of dishes is formed, the client with a tray comes to the checkout and pays.
Once you get your business capital investment back, you might want to consider expanding the menu and adding items that the customer needs to wait for the customer to prepare, such as pizza or pancakes.
We offer to look at creative design, menus and offers
small french diner
and take note of:
Diner staff
Our diner will be open seven days a week from 10.00–22.00.
With such a work schedule, we will need two shifts of employees, which will work 3/3 of the day.
1 shift - 3 cooks, 2 sales-waiters, 1 cashier, 1 cleaning lady.
The functions of the accountant and manager will initially be performed by the owner of the diner.
| Of | Salary (rub.) | Total (RUB) | |
|---|---|---|---|
| Total: | 198,000 rubles. | ||
| Chefs | 6 | 17 000 | 102 000 |
| Vendors-waiters | 4 | 13 000 | 52 000 |
| Cashier | 2 | 13 000 | 26 000 |
| Cleaning woman | 2 | 9 000 | 18 000 |
Diner opening and maintenance costs:
Now let's calculate how much money we will have to spend to open our diner and how much will be spent on monthly maintenance of the establishment.
Diner opening cost table
Table of monthly costs of running a diner
Payback and diner income
Experts estimate the profitability of this business at 65%, that is, it is quite possible to make your diner profitable.
A good monthly income can be earned if at least 100 customers visit your establishment every day.
It will be much easier to achieve such an indicator on weekdays than on weekends, since on Saturday and Sunday students do not study, and offices do not work.
Let's say that fast food attendance drops by half on weekends. Since the prices in the diner should be low, the average bill will be 150–250 rubles.
We calculate the average monthly profit of a catering establishment:
| Number of days per month | Number of visitors (per month) | Average check amount (in rubles) | Total amount (in rubles) | |
|---|---|---|---|---|
| Total: | RUB 520,000 | |||
| Weekdays | 22 | 2 200 | 200 | 440 000 |
| Weekend | 8 | 400 | 200 | 80 000 |
We have already calculated that our monthly expenses are about 300,000 rubles, that is, the net profit of our fast food will be at least 200,000 rubles.
Naturally, you will be able to reach 100 visitors a day after 4–6 months of the establishment's work, because the first quarter of activity for catering establishments is not profitable.
If after six months of work the profit of your business will be 200,000 rubles per month, then you can recoup your capital investment at most a year after the start of the startup. Agree, such indicators are enough to open a diner.
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